Still seems weird that people would get excited about a brick and mortar store from the company that basically eliminated the need for brick and mortar stores. The reason it's news in North Texas is the fact that Amazon chose Frisco for one of only six brick-and-mortar stores in the country. It's called Amazon 4-Star and had its grand opening on Wednesday at Stone Briar Mall. Check out the coverage from WFAA & CBSDFW below.