I remember how excited I was to receive my personalized "JEFF K" Dallas Stars third jersey back in 2003. This was before I started working for the team, and I didn't have any insight into the design other than it was "top secret". I had heard rumors about what it might look like, but no one in the organization would give me a concrete answer. Well, it didn't take long to understand why..... upon receiving my jersey I couldn't believe what I was looking at... WHAT WAS THAT!!!???? It must be a joke right?? Nope.... it was real... and it will go down in Stars lore at "The Mooterus"
Now, 15 years later the team can look back on that marketing gaff and laugh about it. Check out this hilarious new video embracing this "Lost Defining Moment: The Third Jersey"